Many fans of Canadian indie-pop sensation GRAE will be excited to discover her latest project, 7 Minutes ‘Til Heaven, which marks her most fearless and experimental work to date. If you’ve followed her journey from standout singles like “American Dream,” “Dark Energy,” and “God In A Woman,” this album elevates her artistry to new and thrilling heights. It’s a genre-blending exploration packed with shimmering synths, raw emotion, and unapologetic power—elements that firmly establish GRAE as one of the most captivating voices in alt-pop today.
With 7 Minutes ‘Til Heaven, you experience GRAE’s dreamy vocals woven into an 80s new wave-inspired sound, reminiscent of The Cure and Joy Division, yet infused with her own distinct cinematic, sensual, and deeply introspective style. Drawing inspiration from fearless icons like Prince and Madonna, GRAE channels their spirit of reinvention while delivering songs that feel intimately personal and powerfully universal.
GRAE herself describes the album as emerging from a dark period in her life, one shaped by her experiences and observations of the world around her. You will find songs filled with anger, sadness, and frustration—and also moments of growth, clarity, and strength. It’s an album that taps into feminine rage and power, offering an empowering listening experience. Whether through the haunting basslines of “Dark Energy” or the thunderous confidence of “God In A Woman,” you’ll witness GRAE’s ability to transform emotion into captivating sound.
This album also offers a unique collaboration with Apollonia, the iconic American actress and singer known for her role in Purple Rain and her work with Prince. Apollonia contributes three spoken-word interludes that serve as emotional waypoints throughout the album’s narrative, adding depth and theatricality to your experience. Tracks like “American Dream” and “Pleasure Breeds Fame” perfectly frame the album’s themes of identity, fame, and personal transformation.
If you enjoy stories told through music, “Motorcade,” inspired by Jackie Kennedy and one of history’s most iconic moments, will captivate you with its haunting balladry. Meanwhile, “Cha-Ching,” written after a trip to Vegas, pulls back the glamorous curtain to reveal the hidden shadows beneath, offering an unfiltered look at the allure and darkness of fame. The album’s title track, “Wet Dream,” stands out as a wild sonic ride, free from creative restraints and full of liberating energy.
Since her debut EP, New Girl, in 2019, GRAE has steadily built an impressive following, amassing over 100 million streams and earning praise from outlets such as Billboard, Complex, and Wonderland. With tracks featured on popular TV shows like The Bold Type and The L Word: Generation Q, her influence continues to grow. 7 Minutes ‘Til Heaven pushes beyond nostalgia and teenage angst, inviting you to join GRAE on a mature, artistic journey filled with bold experimentation and emotional honesty.
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Produced during late nights in Toronto, this album reflects GRAE’s growth both as a person and as an artist. With sonic nods to contemporary talents like DEZI, BENEE, and Billie Eilish, 7 Minutes ‘Til Heaven offers you an untamed and unfiltered glimpse into GRAE’s creative vision. As she steps fully into her artistic power, you get to witness a rising star in alt-pop who isn’t afraid to push boundaries and blaze new trails.
Track Highlights
“American Dream” – The bold spoken-word intro voiced by Apollonia sets the stage for a record that explores the glitz, darkness, and complexity of identity and fame.
“Dark Energy” – A night-drive anthem with haunting basslines and magnetic vocals, it’s the heartbeat of GRAE’s evolution.
“Cha-Ching” – Written after a trip to Vegas, this track pulls back the velvet curtain on glamour to expose its hidden shadows.
”“Motorcade”—Inspired by Jackie Kennedy, this haunting ballad reimagines one of the most iconic moments in world history.
“A(Rouse)” – A pivotal moment in the album’s narrative arc, featuring Apollonia’s hypnotic voice challenging the listener’s expectations, serving not as filler, but as a crucial thread in the album’s immersive storytelling.
”“Fantasy”—Perhaps GRAE’s most vulnerable song yet, revealing the tension between public persona and private truth.
”“Scarlet”—Rooted in a close friend’s experience with betrayal, “Scarlet” weaves together fragments of real-life stories and emotions, showcasing GRAE’s ability to transform collective heartbreak into something deeply personal and universally resonant.
“God In A Woman” – A thunderous ode to divine femininity, drenched in confidence and raw, ethereal energy.
“Wet Dream” – The album’s namesake and wildest ride. With zero creative restraints, it’s an unapologetic moment of sonic liberation.
“Pleasure Breeds” Fame”—Serving as the final Apollonia interlude, “Pleasure Breeds Fame” brings the album full circle with a poetic reflection that threads together past moments, closing the narrative with a theatrical yet intimate sense of finality.
“Hollywood” – The emotional closer, capturing the fragility behind fame and the bittersweet act of letting go.
Distributed by Decent Music PR, on behalf of GRAE.
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