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Author: Dead Horse Branding
Dead Horse Branding is an award-winning branding, PR, and marketing firm based in Nashville, Tennessee. Founded in 2015 by Melissa Core-Caballo and Rick Caballo, the company has built a reputation for shaping brands, elevating careers, and launching artists with impact. Dead Horse Branding’s diverse portfolio includes projects like Baha Men’s “Who Let the Dogs Out,” Steven Tyler’s solo band LOVING MARY, Cyndi Lauper’s Detour album, the Bo Diddley Estate, Stone Country Records, Quartz Hill Records, Brown Sellers Brown, legendary Country Music Hall of Fame producer Tony Brown, multi-Grammy Award-winning songwriter/producer Keith Thomas (Whitney Houston, Amy Grant, Mandy Moore, Jessica Simpson), Grammy Award-winning songwriter/producer Aaron Pearce (Justin Bieber, Michael Jackson, Celine Dion), Michael Jay (over 75 million records sold worldwide; Celine Dion, Martika, Eminem, Kylie Minogue), Buck Johnson (Aerosmith, Hollywood Vampires), NBC’s The Voice Team Adam Levine artist Bay Simpson, and Robert’s Western World. Dead Horse Branding also helped launch Velvet Stone Management in 2016, contributing to the O’Connor Band’s Grammy win for Best Bluegrass Album. Additionally, Dead Horse Branding developed the DH7 Educational Program, an accredited and recognized initiative, with 25% of its curriculum certified for U.S. schools. The program partners with acclaimed entertainment attorney Joel A. Katz (Justin Timberlake, Christina Aguilera, George Jones) through his Music and Entertainment Business Program at Kennesaw State University—ranked by Billboard as a Top 5 Music Business Program in the USA, as well as Middle Tennessee State University, and Belmont University. Designed to bridge the gap between classroom education and real-world careers, the program empowers students with the skills to build and manage brands before they graduate.
Nashville, Tenn. — Singer-songwriter Kelsey Hickman steps boldly into a new chapter with the release of her highly anticipated single, “Novocaine.”
Singer, songwriter, mother, and entrepreneur Erin Duvall returns with a powerful Valentine’s Day release: her new single and lyric video, “Too Little, Too Late.” Known for her fierce honesty and country‑rooted storytelling, Erin delivers a bold anthem about choosing yourself, honoring your worth, and walking away from love that no longer lifts you up.
Singer-songwriter Kimberly Dawn ushers in the holiday season with her heartfelt new Christmas single, “Life Changing.” Rooted in compassion and the spirit of giving, the song reflects on how even the smallest acts of kindness can transform someone’s world.
Nashville-based producer, songwriter, and performer Ross Flora unveils the focus track and lyric video for “Me and Abilene”, lifted from his debut EP Shoulders of Giants.
The Texas-born singer-songwriter, Erin Duvall, was raised on a foundation of country, blues, gospel, and rock ‘n’ roll. Erin’s unique approach to music has drawn comparisons to singers like Janis Joplin, Natalie Maines, and Susan Tedeschi. As the fourth of five children in her family, Erin learned to advocate for herself and what she wanted at an early age, which was to always perform. By delivering raspy country vocals, Erin sets herself apart from other women in today’s country music scene. She belts, teases, and soars into listeners’ ears with her roadhouse bluesy tunes and the sultry sounds of her…
Rising Nashville artist Cash Crawford returns with her timely and empowering new single, “Mistakes.” With her signature blend of grit and vulnerability, Cash confronts the complicated truth about messing up — and how those moments often become the foundation for growth, resilience, and self‑love.
Rising country firebrand Siena unleashes her highly anticipated debut single, “Sass.”
Two-time award‑winning recording artist Crystal Starr returns with her electrifying new single and music video, “Heart Failure.”
Two-time award‑winning recording artist Crystal Starr—known to many as The Source Magazine’s “Girl with the Golden Voice”—unleashes her shimmering new single “Head Over Heels”, a euphoric pop anthem from her forthcoming album Popstarr. The track feels like stepping straight into the worlds of Stranger Things and Physical, capturing the neon‑soaked rush of 1980s romance and the timeless thrill of falling fast and fearlessly.
Country singer-songwriter Kimberly Dawn returns with her deeply personal new single, “Deere John.” The track is a tender tribute to the countryside that raised her — a bittersweet farewell to the Canadian family farm that shaped her values, her work ethic, and the woman she has become. Through vivid storytelling and heartfelt nostalgia, Kimberly captures the ache of leaving home while honoring the roots that continue to guide her.
Nashville-based musician Ross Flora steps confidently into a defining new era with the release of his debut EP, Shoulders of Giants. A producer, songwriter, and performer with deep Appalachian roots, Flora distills a lifetime of lived experience into a collection shaped by vulnerability, grit, and the unmistakable pulse of Southern rock. The title reflects his reverence for legacy — standing tall because of the giants who paved the way before him.
We’re thrilled today to be able to interview award-winning web and graphic designer Rick Caballo about his life, his aspirations and his wonderful creativity.
We are delighted to welcome Alt-Pop singer, Halston Dare to Divine Magazine. Halston has recently released a mesmerizing and beautiful track inspired by knowing your own worth and having the strength to break free from toxic relationships. The track is called ‘Replace You’ and is melodic and empowering….We ‘Dare’ you to think otherwise.















