Montreal’s Sally Phantom doesn’t tiptoe into the spotlight—she storms in. Her debut single, “Going Insane,” is a genre-bending eruption of alternative pop-rock, gothic soul, and cinematic grunge. Think Amy Winehouse’s torch-song drama meets Evanescence’s theatrical darkness, with flashes of Lana Del Rey and Paramore woven into the mix.
Backed by Canadian music veterans Hugo Mudie, Karl Houde, and Adrian Popovich, the track is a masterclass in raw collaboration. Houde’s instrumentation captivates the listener, Popovich’s synths create a brooding atmosphere, and Mudie’s co-writing explores themes of addiction, identity, and emotional unraveling. But it’s Sally’s voice—wide, expressive, and unflinching—that cuts through everything.
“It’s a conversation with God,” Sally shares. “A letter to my addictions. A reflection on loving someone I couldn’t have.”
The song was born in a moment of reckoning. At 23, after years of addiction, Sally entered rehab—an experience that cracked her open and gave her the courage to feel again. “Going Insane” became her emotional release, her truth-telling anthem.
The accompanying video, shot in grainy VHS and layered with religious iconography, mirrors the chaos and vulnerability of the track. “There was a darkness I carried for a long time,” she says. “It’s still there—just in a healthier way now.”
This isn’t bedroom pop or a viral hopeful—it’s a calculated launch with serious firepower. With a full-length album slated for 2026 and momentum building fast, Sally Phantom is steering her machine toward FM radio, national press, and inevitable label attention.
“I’ve dreamed of this kind of music since childhood,” she says. “Lady Gaga’s Just Dance video changed everything—I finally saw an artist I could relate to.”
From singing on her grandmother’s bed to channeling inspiration from dreams, Sally’s creative process is instinctive and urgent. “Going Insane” is just the beginning—and it’s already unforgettable.
Stream “Going Insane” → orcd.co/goinginsane Order merch → sallyphantom.bandcamp.com
Behind the Voice: Sally Phantom Speaks
Who would you most like to collaborate with?
Lady Gaga would be an insane collaboration. She’s been such a huge inspiration to me since my teenage years.
What would you be doing right now if it weren’t for your music career?
I would be a thanatologist or a fashion designer.
What are your top two favorite songs of all time? Why are those songs your favorites?
Silvia by Miike Snow and Heartless by Kanye West
Are you creative in other disciplines?
Yes! I love sewing and altering clothes, and I knit too. I’m also really good at makeup, including some special effects makeup. Lately, I’ve started learning hairstyling as well.
Please share how you manage writer’s block.
I stopped forcing myself to create a long time ago. Now I write when the inspiration hits, not on a schedule. Writer’s block used to make me feel like I was failing, but I’ve learned it’s just part of the process. Inspiration usually strikes at random moments, and when it does, I have to capture it right away or it’s gone. I think every artist needs to accept that some days just aren’t meant for creating.
Do you have a cherished childhood teddy bear or other stuffed animal sitting on your bed at home?
I’ve got this teddy bear called ‘Malheur’ that follows me everywhere. It’s super creepy, but I’ve had it for almost 10 years now, and I’m never getting rid of it. It’s my best friend, and when I die, it’s getting buried with me.
Which fictional character do you wish was real?
Carol from where the wild things are.
What makes you nostalgic?
Music.
If you could ask your future self one question, what would it be?
Did we make it?
What is your most expensive piece of clothing?
I’ve got a hoodie from ‘Matieres Fécales’ with a huge, oversized rosary on it. I even have it on display in my walk-in closet.”
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